Email Marketing Campaign allows you to send a one-time mass (bulk) emailer to different segments of your customer database.
A drip marketing campaign on the other hand allows you to send a series of emails (staggered over time) to different people based on the time they get added to the drip campaign.
The following table will be useful in highlighting the differences between Email Marketing & Drip Marketing campaigns
|Email Marketing||Drip Marketing|
|Type of Email Activity||Bulk/Mass emailer||Staggered series of emails|
|Manual - One-time activity||Automated Activity (One time setup)|
|Audience & Content||Same Audience, Different content||Different Audience, Used in cases where email content does not change very frequently|
|General Use cases||Used for Promotions/Offers/Announcements||Used to send Tutorials, Reminders, Tips, Guidelines
Used to move contacts down the marketing funnel
(Prospects -> Leads -> Customers & so on)
|Example||Email to inform all your clients about a new product you have launched||Series of emails sent to someone who fills out the contact form on the website|