Often, you would like to understand how are customers reacting to your email marketing campaigns & would like to bucket those who are highly engaged with the emails to specific sublists to target them differently.
Using workflow on the Firecart Marketing Platform, this can be done very easily.
Here is a sample workflow that you can setup to identify contacts who are highly engaged with your emails -
Note: Email activity trigger is not associated with any specific activity. This option can be chosen from the drop down menu to activate the trigger for all email activities. i.e the trigger is generic.